Why Local Direct Mail Orange County Advertising Works Best With OC Customers

The nature of Orange County (OC) makes Local direct mail Orange County the best tool to reach the target audience in the county. Unlike other major population hubs of the United States, which is identified with one or more major cities, OC does not have any defined urban center or a mega city. The county is largely suburban with downtown areas like Santa Ana, Fullerton, Anaheim, Irvin, Orange, and Huntington Beach. Of which Santa Ana serves as a government center, Anaheim as a flagship tourist destination, and Irvin as a major business and financial center. Hence, using local advertising Orange County in this case makes perfect sense.

Why local advertising Orange County?

Unlike mass media advertising which do not allow you to create and deliver custom ads to different groups of people, local direct advertising gives you an opportunity to craft a unique message each for each group of consumers. It fulfills the informational need of all the diverse groups that may benefit from using your products or services.

Talking of different groups I must direct your attention towards the population mix of the county.

  • OC is culturally diverse, and its population of 3 million is composed of Whites, African Americans, American Indians, Alaska Natives, Asians, Hispanic, Native Hawaiians and Other Pacific Islanders, etc.
  • 27% of its total population is Under 18
  • 9.4% lies in the age group 18-24
  • 33.2% falls in the age bracket 25 to 44
  • 20.6% belongs to the age group 45 to 64, and
  • 9.9% of OC citizens are 65 years old or older.
  • The needs, level of understanding, grasping power, and orientation towards life of each group is different, so they need to be treated differently.

Even if the product is same, a message that suits a person of 47 years old will sound utterly nonsense to a young adult who is 26. For example: A 47 years old person with a corporate job may look for mileage, safety, free insurance coverage, and lasting value in the car he is planning to purchase, whereas, a 26 years old corporate executive will look for style quotient, cool value, and probably mileage in the same car, despite his lower level of income than the former gentleman. Hence, when communicating to each one of them, we need to use different tone of voice and select different lingo.

This is what makes local direct mail Orange County advertising such a useful tool for an OC marketer.

How much will it cost?

Well, my style short and sweet answer will be minimal. But, I understand no matter how sweet this answer seems it is not going to sway your vote; therefore, I am offering a longer version of the answer.

Direct mail postcard Orange County, one of the direct marketing most potent tools, is the cheapest communication tool that you can use to convey your message effectively. And no matter how expensive a postcard becomes, it will never cost you even a dime more than a fraction of cost needed to book a 30-second commercial on television, or of the money needed to book postcard-size ad space in a national daily or periodical.

And what will be its effectiveness?

Well, you find the answer to this question on your own, and for that close your eyes for a while and think: Which has more chances of catching your attention, a postcard that you get in mail or a television commercial that they relay during the program breaks, or an ad inserted in any single edition of the newspaper?

Don’t tell me, I know the answer. I have tried it myself.

The cost of creating and delivering a direct mail campaign to your OC audience is so low that you can send out multiple versions of same message, just to see which one covert better. You cannot do with anything that goes on mass media. Such is the power of tools used by local direct mail Orange County marketers.