Top 4 Article Marketing Headline Grabbing Strategies That Deliver Mass Traffic

Article headlines are the first thing a visitor reads that will either entice them to click on your article for more or push them away to another article someone else has written.

There is no getting away from this fact which ever way you spin it.

Making your headline compelling is one of the hardest issues to achieve, especially if your not wired that way.

My point here is fairly simple. If your not really wired for the marketing advertising headline game then don’t worry, most of us ain’t.

I’ll just quickly note 4 strategies that can make you a better headliner and perhaps help you achieve a greater click rate through to your article.

Tip #1. An Effective Headline Uses Numbered Lists To Attract Readers

Any headline that uses a numbered list will attract and compel a reader to click on your article. This will generally always work. Why? Because your giving those readers a specific promise. Your saying there are 4, 5 – 20 specific reasons you should read my article.

The down side, you’d better be delivering that specific promise with quality content, else you’ll be know as the “headliner dude” or as Tom Waites once quoted “The Big Print Giveth – The Small Print Taketh Away” dude and recognised as a writer with very little expertise or knowledge on your chosen subject.

Tip #2. Where Possible Use A Direct Headline

A direct headline works well because your basically telling the reader the bare bones of the article straight up. We’re all bombarded with headlines, marketing, advertising everyday, night and in between times so we’ve become somewhat accustomed to being nulled by excessive overblown headlines. In fact studies have shown the more basic & direct the headline, the more likely there is to be an action by the reader.

An example of a direct headline might be .. Mad 30% Off Sale On All Stock …. Or example two Free Marketing eBook Right Here Right Now

Tip #3. The “How to” Headline

Many advertising writers claim if you begin with the words how to, you can’t write a bad headline. Makes sense don’t it? Like most everyone we all want to know “how” this is or How that happened or How are we going to .. etc. It’s human nature to want to know “How”. Knowing how gets us to the steps to achieving our goals or objectives, so if-so facto, having a headline that tell the reader “How to get traffic to your blog” will instantly cause actionable intent and your reader will click to your article. It will cause even more intent if you add some superlatives like “How to get a stampede of targeted traffic to your blog”

Not just traffic, a stampede of traffic. Not just any traffic, targeted traffic. See?

Tip #4. The Question Headline

Probably one of the most used headline types in the world of internet. The question headline must do more than ask a simple question. It must be a question readers can relate to or empathise with. It must be a question that readers want answered. An example might be:

“Do You Always Lose Your Readers To Another Article?”

This question type headline hits the reader and relates to the reader straight away. Most readers searching for answers will empathise with the type of question because they actually are losing readers to other people articles, so it stands to reason they will want to click to your article cause your giving them an answer. So long as you really have an answer in the content, then this type of headline will work for you.

Direct Sales Training – How to Stop Bugging Friends and Strangers and Make More Money

3 Reasons why shifting to on-line sales is something you have to do today!

If you have spent any time in Direct Sales, MLM, or Network Marketing, annoying your friends about the new product you are selling is going to happen. In fact, constantly selling to friends is what drives many people out of the industry or makes others hesitant to even join an MLM opportunity. It does not have to be this way and in this article I am going to give you the top 3 reasons why you can be successful in Direct Sales with a 100% on-line business model.

Reason #1. You can pick motivated niches.
To successfully sell on-line, you have to focus your efforts on a niche that is hungry for your product. This is not typically what Direct Sales training teaches. They want you to start with family and friends. This is a recipe for disaster and frustration. By adopting an on-line sales model, you cannot bug your friends, you must seek out motivated niches.

Reason #2. You can analyze the emotional needs of the niche.
It has never been easier to look deeply into the search habits, values, wants, and needs of a niche. Conducting key-word research, following forum post, studying posts on yahoo answers and conducting simple surveys are just some examples of ways to interact with prospective customers. This interaction provides valuable insight into what they really respond to and what really motivates them to buy. You will never get this same information just talking to family and friends.

Reason #3. You can continually broadcast your sales message to your niche.
Once you pick a niche and do the research to understand what makes them tick, you can continuously broadcast your sales message, 24 hours a day, 7 days a week. This is impossible for you to do in a one-on-one sales model.

Leveraging the power of the internet to pick a hungry niche, analyze their buying habits, and continually broadcast your sales message is just a few of the reasons why shifting your Direct Sales efforts away from home-parties and craft fares is a tremendously valuable. Ultimately you will be able to enjoy spending time with your friends, leave strangers alone and dramatically increase your sales, which will undoubtedly lead to more recruits.

Email Marketing for Preschools: Why an Automated Email System Is Essential

Many preschools are turning to using automated email marketing systems to streamline their marketing efforts. There are just so many benefits that this method of marketing has become an essential way of doing business. This is true for marketing directed at both new subscribers and the current client base. Thankfully, there are many useful programs out there such as Constant Contact and Aweber that make this task even easier.

Reaching the Client

Unlike other marketing formats, email marketing has a high percentage of success rate at reaching the client base. Flyers and mail sent through the US post office may be tossed into the trash with barely a glance. However, email is a different story. It is estimated that over half of the internet users check their email daily. That’s a least a 50 percent success rate at reaching prospective clients. Plus, these are potential clients that have opted-in to receive the emails.

Marketing Analysis

One of the greatest benefits for your preschool using an automated email marketing system is the ability to track the success rate of the campaign. The system will literally give statistics on who opened emails, which has opted-out, and even who forwarded the email. This allows your preschool to make more informed decisions about further marketing campaigns and can even target certain people for further communications.

Parental Contact

Using an automated system also allows your preschool to increase parental contact with current clients. Most of these systems allow for list segmentation, which means your preschool can create a list just for current parents. This allows for general announcements to be sent out along with tips and helpful articles. On-going contact from the preschool can make parents feel more secure, which can lead them to make referrals.

New Subscribers

Email marketing can also be helpful in establishing a relationship with a potential new client. Here, immediacy and frequency are the keys. Once someone has opted-in to receive communications, an automated system can send out welcome letters, informative articles that help drive the client back to the preschool’s website, and articles that detail the services offered. This will help the parent to get to know and trust the preschool.

Common Features

There are a variety of automated systems that can help a preschool with this type of marketing including Constant Contact, Aweber, and Microsoft Outlook. Some of the common features include personalizing emails, scheduling in intervals, responding to new subscribers, tracking responses, affiliation with social media, and list segmentation. Most of these programs are easy to use, efficient, and cost effective.

Automated email systems should be an essential part of your preschool’s marketing plan. Its efficiency allows your preschool to reach a broader client base than traditional forms. It also allows them to track the success rate of the marketing activities. Such programs as Constant Contact, Aweber, and Microsoft Outlook make reaching current clients and potential clients not only efficient but cost effective as well.