How to Direct More Traffic to Your Website – Tips, Tricks and Strategies to Attract More Traffic

Getting more traffic to websites is every marketer’s dream. When you have more traffic to your website, there are literally endless ways of monetizing it via Google AdSense, Amazon offers, eBay offers, ClickBank offers etc. The sky is the limit.

However to direct more traffic to your website, you first need to do a lot of grunt work. It is hard work if what you do is something that you don’t like or have no passion on. You will easily run out of steam and it would be just a matter of time before you lose interest and motivation to do what you should be doing.

This is where so many people go wrong.

They run after money than first asking themselves if it is something that they are interested and would do even if they would not be making a single penny. There is a difference because if you do something just for the sake of money, you will easily be frustrated by the results because you don’t have the patience to wait for the results. However if you do something that you are extremely passionate about, the results don’t matter so much because you like it so much that you would do it without seeking the monetary results.

So how to direct more traffic to your website?

First, pick a niche that you are interested or passionate about and make sure that it is a buying market. And if you want to know how a market is a buying one, enter a keyword in Google related to your niche and see the ads on Google. If there are pages and pages of ads, then you have a winner.

Second, go to forums and find out what people in your niche are talking about. Importantly make note of the commonly faced problems and see if you can offer a free report or make a free video on how to solve the problem. If you can, you can attract a boatload of traffic to your site.

Third tap into the various Social Media Marketing channels to maximize your exposure.

BUT- You know what the easiest way to get a boatload of targeted traffic is? It’s a little technique I like to call the REAL traffic secret…

Direct Marketing Mastery: The Link Between Profits and Success! (It’s Stronger Than You Might Think)

“Good Marketing can’t overcome bad math.”

Dan Kennedy.

Good marketing is all about getting better response rates, but if your math isn’t good then you’ll go broke.

Now, math basically means profits. If you make $1,000 when you put a bum in a seat at a seminar it had better not cost you $2,000 to do it.

That is really bad math. It can be fixed. Find higher priced options to sell to them at the seminar, get sponsorship – you can change the math more readily than you can change the response rate.

The better your math the more you can spend to get a customer and the more you can make from a given transaction.

Assuming the percentage margin is the same, do you think you’ll make more selling the $50 product or the $100 product?

The close rate isn’t; going to be that different when you actually know how to sell. And that is often the catch – the businesses relying on being the cheapest are the ones who don’t know how to really sell. In fact the additional profits allow for more sophisticated selling and they allow for more sales effort on the back of this you may very well sell more of the $100 than the $50.

You need to be able to sell value and show that the extra investment is worth it. I’ve got a client who sells hosting and support for enterprise software applications. I can tell you right now that he is at least double the price of the ‘cheapest on the market.’

Now in lieu of differentiation, every buyer will resort to comparing price and buying the cheapest. We’ve worked very hard to explain why his solution is better and is actually a steal in terms of the additional value he provides. We can probably raise his prices further on the back of this.

However, most people act as if their math is fixed. NEVER assume this. Because it means you are now consigned to the better marketing camp. Personally, I would rather have terrible response rates and awesome math than great response rates and terrible math. I’d take a $15,000 cost of sale on a 80% margin in a $100,000 product – even if it was happening at a 1/1,000 response rate.

Can You Guess the Leading Direct Response Advertising Tag Line?

If you have not listed your phone number with the do not call registry, I can almost guarantee that you get at least one call per week, usually during the dinner hour, telling you about some once-in-a-lifetime opportunity that you simply cannot afford to miss. There will probably be a recorded message asking you to press one on your telephone keypad to speak to a sales associate and arrange shipment of some new product or service. It will normally end with the leading direct response advertising tag line, “Don’t miss this opportunity!”

This is one kind of direct response advertising. There are many more approaches to direct response advertising, including a postage-paid response card or a coupon to cut out of a newspaper or magazine and mail in. You are also likely to be familiar with television and radio advertising that ends with a request to you to call a toll free number to place your order. With the growth and expansion of the Internet, you might also be asked to click on an image or a link to learn more or place an order.

The request that you respond in some way is the hallmark of direct response advertising. By definition, direct response advertising refers to a method of advertising or promoting a product or service in which you, the prospective customer, are asked to respond directly to the advertiser. Here is an example of the difference between direct advertising and direct response advertising.

You receive a letter in the mail that announces the publication of a definitive new book on a popular subject. After describing the book, providing a brief author or editor biography, and adding a few endorsements of the book from people you are likely to respect, the letter concludes, “available September 1 from your favorite online or local bookseller.” This is not direct response advertising.

You also receive a letter in the mail announcing the upcoming release of a new film directed by Mike Nichols and boasting an amazing all-star cast. The brochure shows images of a few scenes from the film, provides a complete listing of the cast and concludes, call this 800 number to reserve you advance copy on DVD or Blue-Ray or visit this web site to view the extended trailer and place your order. This is direct response advertising.

The second example includes all four of the basic elements of direct response advertising:

1. There is an offer (advance copy of the film).

2. Enough information about the product to enable you to make a decision about whether you want to take any action.

3. An explicit call to take specific action (often for a limited time).

4. Multiple ways to take the requested action.

Direct response advertising is very popular with people in sales and marketing because it is very easy to track, analyze, quantify and fine-tune the advertising. The marketer will know exactly how many people made a purchase. If the marketer has the ability to send slightly different promotional pieces to parts of the audience, it is also possible to determine which messages or formats were most effective.