In Article Marketing Consider Your Reader’s Mindset

Quite simply, we put a lot of effort into article marketing in hopes of achieving one simple objective: Get more traffic!

Our articles accomplish this in one (or both) of two ways. First, readers might click the links contextually embedded within our articles or within the resource box at the article’s end, and search engine spiders will find our link and assign greater import to the linked page within our site, thereby eventually providing us with visitors who come from searches.

Trying to maximize our results from those two methods causes a problem. The pages that we want to optimize in the search engines may not be the same pages to which we would ideally send our article readers. Let me explain this problem in a little more detail.

Often we pay the most SEO attention to pages that generate revenue directly. We are optimizing, in those cases, for searchers who are in a buying state of mind–or at worst in the state of mind in which they just need a little shove to make that final decision.

On the other hand, the readers of our syndicated articles are, typically, at a much earlier stage in the decision making process. They are often in the very early phases of information gathering. That’s why they came to our article rather than going directly to a store or service provider.

Now, hang onto those two competing states of mind for a moment, while we consider how we construct pages on a business website. A basic marketing principle of good website design for a business is that any given page should be directed toward moving the visitor to one and only one action. That action might be buying or signing up to receive additional information (that we may hope to use to move them closer to deciding upon our product or service). So, if we absolutely obey the marketing rule, we can’t possibly optimize our most important pages and satisfy the human reader of our article, simultaneously–can we?

That is the dilemma we face. Should we focus our article marketing efforts on search engine optimization or providing a landing page for our readers that will give them what they actually want at this stage? Should we incorporate two objectives within a single page on our site, or ought we make a choice to abide by common sense marketing principles?

We must consider these options carefully in both our article syndication decisions and our copywriting decisions within the website itself.

The Value in Letting Return on Investment Drive Your Marketing Decisions

Based on the topics I write about, it could be easy to assume that I am against all forms of traditional marketing. This is not true. I am against marketing that requires a heavy investment on the front-end and that has a high or unknown cost per lead. In other words, in many cases I think companies take a great risk by using mass media such as television and newspapers to promote their business. A more prudent course in many cases is to use marketing strategies that place your message in front of a well defined group of people (your target market) and that has a lower cost per lead than mass media.

That is why my company still uses direct mail even though we are an Internet marketing company. Our sales letters go to a specific group of people whom we have determined would benefit from our services and are in a position to purchase them. Each letter costs us about fifty cents, which is way less that would cost as with mass media to reach those specific people.

That is also why I love search engine marketing and social media marketing. These marketing techniques get our message in front of exactly the people who need our services or who are potential referral sources. And we accomplish this not with a large cash outlay but by simply talking about and writing about the things we do (which we like to do anyway).

Also, we’re discovering that search engine optimization and social media and direct mail are not mutually exclusive. For instance, when we update one of our blogs, there is a search engine optimization effect because we are creating keyword rich content that links to our main web sites. Our blog posts then become the source of group discussion material in social networking sites such as LinkedIn and Facebook. When we send out a sales letter out, we always reference our web site.

All of this marketing is very low cost and highly targeted. It is also ROI (return on investment) driven. ROI is a wonderful gauge for comparison. I don’t think you can say the same thing about a TV ad. However, if you’ve got the cash to burn and are looking to generate a branding effect, then mass media is invaluable.

5 Network Marketing Tools to Build Your Business on the Internet

This is an article about network marketing tools you can use to build your business on the Internet today. More people are successful all around the world in network marketing thanks to the various tools they can use to become automate their Internet business.

Here are five of them!

1. Landing Page. Do not make the mistake of sending traffic directly to you or network marketing website. Most companies will provide you with a replicated website for retailing products and sponsoring new distributors.

The problem with promoting these pages directly is you have no way to follow up in the future with your prospects. You also have no control over these pages therefore you cannot make changes to them whenever you want.

Promoting a landing page is a good way to build an email list and follow up with your prospects in the future. It also gives you the flexibility of promoting whatever you want and making changes at any time.

2. Your Own Blog. A blog is required if you want to do business on the Internet today. Search engines love blogs and so do your readers.

They can be a tremendous source of prospects for your network marketing business. They can be extremely helpful in building your credibility online and they are a lot of fun to maintain.

3. Social Networking. You should join two sites in particular. Those sites would be Facebook and Twitter.

If you enjoy social networking you can certainly join more of these types of sites. They are good place to make friends and meet new people online. They are also a great way to promote your network marketing Internet business.

4. Autoresponder. This may be the most valuable network marketing tool you use. An autoresponder is an automatic way to send email. Two of the best one are Get Response and Aweber.

These allow you to pre-program messages in advance and to input your prospects name and email address into them. Building a large list is an asset that can pay you back in terms of new customers and distributors in your MLM business.

5. Skype. Although you can spend the majority of your time getting traffic and not dealing with people directly Skype is a helpful tool.

You can join for free and with the use of a microphone and speakers can talk to anyone anywhere in the world for free. This is a great way to keep in touch with new prospects in your business and some leaders to offer the most potential.