Track Facebook, Twitter & Social Networks in Google Analytics – Social Network Marketing Analytics

A cornerstone of any organization’s overall social marketing strategy should be reliable web analytics – that is, accurate tracking of traffic coming from networking sites on which you’re conducting marketing efforts. This will enable you to slice and dice statistics for those visitors, and hopefully align those numbers with your marketing goals!

Google Analytics will automatically track referrals from other websites, including Facebook, LinkedIn, and other networking sites. In your Traffic Source reports, you’ll see your social network visits grouped under referrals from that site – sources like LinkedIn or stumbleupon. However, these sites are grouped in with all other referring traffic! What if you want to track statistics for incoming traffic from ALL social network sites? It’ll be hard to do that if you have to sift through all your other referral traffic.

Grouping Social Network Traffic in Google Analytics

Google naturally defines traffic as being organic, direct, referral, etc – so what we’re doing here is telling Analytics to place certain sites within a certain category, or “medium.” Chances are, this is how your Traffic Medium report looks right now if you haven’t applied any custom filters – visits are grouped by 3 or 4 mediums. Organic traffic covers non-paid visits from search engines, (none) means direct traffic (IE, a visitor typed in your website’s URL straight into their browser), and all your social networks are grouped under referral traffic.

We want a separate category for those sites though! Using a filter, we can tell Analytics to remove specific sites from the “referral” classification and group them under a new medium.

(Note: This technique involves creating a filter. Create a duplicate profile before proceeding – any mistakes can screw up your historical data. We’ll install the filter on the new, duplicate profile.)

Once you’ve got the profile set up, click “Filter Manager” from the Overview Screen (the one that lists all your profiles), then “Add Filter”.

Name your filter something descriptive, then select “Custom Filter” from the Filter Type drop down box. We are advanced analytics ninjas, so select the “Advanced” button and configure the filter like so:

Field A -> Extract A

In the first drop-down, select “Campaign Source”. In the second field, you’ll be entering which sites you’d like Analytics to automatically group into your new social networks category. For best results here, we’re going to be using the Regular Expression character (directly below your Backspace key), which means “or” – this allows us to select multiple domains that traffic would be coming from. If, for example, you wanted all your referral traffic from Stumbleupon, Facebook, Twitter and EzineArticles to appear in this new, social-media-only category, you’d enter “stumbleupon|facebook|twitter|ezinearticles” (without the quotes) into this field. Adjust this to fit your needs.

Field B -> Extract B

These fields will be empty: in the first drop-down, select “-”. Nothing in the second field.

Output To -> Constructor

In the first drop-down, select “Campaign Medium”. In the second, enter the name of your new category – this can be anything you want, but make it simple and descriptive. “social” is always a good choice!

Radio Buttons

Field A Required: Yes

Field B Required: No

Override Output Field: Yes

Case Sensitive: No

You’re done! After you’ve applied the filter, you should see a spiffy little line in your Traffic Medium report – in this example, “social” would show up, and by clicking on it, all your visits from Stumbleupon, EzineArticles, Twitter, and Facebook are in one, social-media-only category, separate from your Google Image referrals (man, that’s a lot of cat pictures).

Now all your metrics in this category will accurately reflect social-media-sourced visitors only, without all your other referrals skewing the data. Analyze away!

Direct Marketing Mastery: The Link Between Profits and Success! (It’s Stronger Than You Might Think)

“Good Marketing can’t overcome bad math.”

Dan Kennedy.

Good marketing is all about getting better response rates, but if your math isn’t good then you’ll go broke.

Now, math basically means profits. If you make $1,000 when you put a bum in a seat at a seminar it had better not cost you $2,000 to do it.

That is really bad math. It can be fixed. Find higher priced options to sell to them at the seminar, get sponsorship – you can change the math more readily than you can change the response rate.

The better your math the more you can spend to get a customer and the more you can make from a given transaction.

Assuming the percentage margin is the same, do you think you’ll make more selling the $50 product or the $100 product?

The close rate isn’t; going to be that different when you actually know how to sell. And that is often the catch – the businesses relying on being the cheapest are the ones who don’t know how to really sell. In fact the additional profits allow for more sophisticated selling and they allow for more sales effort on the back of this you may very well sell more of the $100 than the $50.

You need to be able to sell value and show that the extra investment is worth it. I’ve got a client who sells hosting and support for enterprise software applications. I can tell you right now that he is at least double the price of the ‘cheapest on the market.’

Now in lieu of differentiation, every buyer will resort to comparing price and buying the cheapest. We’ve worked very hard to explain why his solution is better and is actually a steal in terms of the additional value he provides. We can probably raise his prices further on the back of this.

However, most people act as if their math is fixed. NEVER assume this. Because it means you are now consigned to the better marketing camp. Personally, I would rather have terrible response rates and awesome math than great response rates and terrible math. I’d take a $15,000 cost of sale on a 80% margin in a $100,000 product – even if it was happening at a 1/1,000 response rate.

5 Network Marketing Tools to Build Your Business on the Internet

This is an article about network marketing tools you can use to build your business on the Internet today. More people are successful all around the world in network marketing thanks to the various tools they can use to become automate their Internet business.

Here are five of them!

1. Landing Page. Do not make the mistake of sending traffic directly to you or network marketing website. Most companies will provide you with a replicated website for retailing products and sponsoring new distributors.

The problem with promoting these pages directly is you have no way to follow up in the future with your prospects. You also have no control over these pages therefore you cannot make changes to them whenever you want.

Promoting a landing page is a good way to build an email list and follow up with your prospects in the future. It also gives you the flexibility of promoting whatever you want and making changes at any time.

2. Your Own Blog. A blog is required if you want to do business on the Internet today. Search engines love blogs and so do your readers.

They can be a tremendous source of prospects for your network marketing business. They can be extremely helpful in building your credibility online and they are a lot of fun to maintain.

3. Social Networking. You should join two sites in particular. Those sites would be Facebook and Twitter.

If you enjoy social networking you can certainly join more of these types of sites. They are good place to make friends and meet new people online. They are also a great way to promote your network marketing Internet business.

4. Autoresponder. This may be the most valuable network marketing tool you use. An autoresponder is an automatic way to send email. Two of the best one are Get Response and Aweber.

These allow you to pre-program messages in advance and to input your prospects name and email address into them. Building a large list is an asset that can pay you back in terms of new customers and distributors in your MLM business.

5. Skype. Although you can spend the majority of your time getting traffic and not dealing with people directly Skype is a helpful tool.

You can join for free and with the use of a microphone and speakers can talk to anyone anywhere in the world for free. This is a great way to keep in touch with new prospects in your business and some leaders to offer the most potential.