Are you keeping your mobile workers safe with Vehicle Tracking Software?

No matter which industry your company operates in, if you employ a team of mobile workers, we know that their safety is your priority. As the crime statistics in South Africa continue to rise, it can be particularly challenging to keep remote workers safe. What are you doing to keep your team safe on-site and en-route to job sites? While there are a few ways to protect your team, Vehicle Tracking Software is one of the best ways to keep your workers safe.

What is Vehicle Tracking Software?

Vehicle Tracking Software is a system that makes it possible for you to view the live location of your mobile workers, see where they’ve travelled to, track their behaviour on the road, and implement reactive job planning based on their location.

How Vehicle Tracking Software can keep your team safe

Vehicle Tracking Software comes with many features that you and your admin team can use to keep mobile workers safe. While we’ve shared that you can use the software to track your vehicles and employees in real-time, you can also look back on past journeys to see where your employees have travelled to on previous trips. With real-time vehicle tracking, you can immediately send help to your workers if they’re in an accident or a dangerous situation. When you keep your mobile workers safe, they’ll be happy, and when they’re happy, they’ll be willing to go the extra mile and work hard. Another advantage is that you’ll keep your customers satisfied. If your mobile workers are safe and can get to job sites on time, they’ll get the job done and keep your promise to the customers.

Other benefits of Vehicle Tracking Software

Besides keeping your mobile workers safe, Vehicle Tracking Software offers other benefits. You can monitor fuel usage and mileage with vehicle tracking if you believe that your mobile workers use company vehicles after hours or for personal errands. You can also use the software to access driver behaviour reports, which can help you determine whether your mobile workers are driving dangerously, affecting their safety and others on the road. The software’s live map makes reactive job planning more manageable, as you can respond to emergency jobs quickly by finding and sending the nearest mobile worker to the job site.

The disadvantages of Vehicle Tracking Software

Vehicle Tracking Software can be a helpful tool for your company, but there are also downsides to using the software. The initial cost of investing in the software can be expensive, and it’s costly to use every month. Implementing the software can also cost you time, as you’ll need to train your mobile workers and admin team to use the system. While Vehicle Tracking Software can keep your remote technicians safe, they may feel that you’re constantly watching them or that it’s an invasion of privacy.

Should your business use Vehicle Tracking Software?

If you rely on the safety of your mobile workers, and you need them to get to multiple destinations to complete your projects, it’s time to invest in Vehicle Tracking Software. With so many benefits, it’s a worthwhile investment to keep your team safe during working hours.

Swing Trading in Currency Forex Market – What is Unique About This Trading Method?

In currency forex market, it is difficult to pinpoint a single best forex trading style. Forex traders differ in terms of their individual personalities, risk taking abilities and emotional balance. Most traders choose a trading style that suits their personalities the best.

A day trader for example has to complete his entire trading transaction in a single day. Hence day trading forex currency requires the trader to remain vigilant and track currency price movements continuously. This is done with a view to exit trades at the first available opportunity. Trend traders on the other hand have the benefit of carrying forward their deals. These traders simply trade in the direction of the market trend and are referred to as Swing traders.

Swing trading style is a long term trading style. Trade positions are held open by swing traders for periods ranging from couple of days to weeks.

Swing trading in forex market trading denotes transactions undertaken in the direction of the major market trend. These traders prefer to trade in the G7 major currency pairs since these are normally more liquid compared to cross currencies and emerging market currencies. For example – when choosing between the two currency pairs Australian Dollar/ Japanese Yen and Euro/U.S. dollar, a Swing trader will prefer to trade in the latter pair.

Large forex market players like banks normally use swing trading. There is no thrill involved in this type of trading since constant monitoring of price movements is absent.

Swing traders typically

1. Trade in the direction of the forex market’s major trend.
2. They are mentally prepared to hold on to transactions instead of squaring off immediately.

Going along with the trend enhances the chances of booking profits in forex market trading. The higher the time frame of the trend (8 hours or more) greater is the chance of making sizable gains in forex trading.

Swing trading offers the comfort of sitting back and relaxing instead of constantly monitoring the currency forex market minute by minute. In this type of trading once you identify the major trend and enter into a transaction, no further efforts are required till you exit.

Clinical Trials Marketing With Direct Mail

Sites, CROs, and sponsors face a constant puzzle: how best to conduct clinical trials marketing in a way that is highly effective and yet affordable. On the one hand, without excellent participants no clinical research will even be possible. On the other hand, spending an inordinate amount of time and money searching for those participants takes away from the ability to conduct the research itself.

Why Traditional Methods Fail

Clinical trials marketing has traditionally relied on visual, audio, and print media to reach volunteers. These methods include:

Television commercials
Radio spots
Billboards, city bus ads, and other public signs
Newspaper advertisements

Some sites attempt larger-scale marketing efforts by participating in community events, fairs, and conferences in order to meet potential trial participants face to face. All of these marketing techniques are expensive, and they all suffer from at least one major flaw: They are too wide-sweeping.

Clinical trials are not intended for everyone, like an advertised product might be. Therefore, it does not make sense to spend money advertising them to every home in a given community. Even standing at a booth at a community fair is an inefficient way to find people with a certain indication who might be willing to join a trial.

Is the Internet the Answer?

The rise of Facebook, Google+, and other social networking sites appeared to offer a solution for clinical trial marketers. It costs very little, if anything, to broadcast a call for volunteers on Facebook or Twitter. Unfortunately, these online efforts suffer from the same flaw as traditional media: they are too wide-sweeping. Without building a social network of diabetes patients, for example, it is difficult to reach a targeted group of volunteers for a diabetes trial.

The Answer: Direct Mail

CROs, sponsors, and site managers should not overlook the most effective, affordable way to perform clinical trials marketing: direct mail. While “every door” direct mail would be just as wide-sweeping as the above methods, a targeted mailing list is the ideal solution. Here are a few important reasons why:

Every postcard or flyer you pay for reaches a recipient who is highly likely to qualify for your study.
Mail is hard to ignore: You check your mail every day and look at every piece you receive.
A flyer/postcard is a physical item, not a passing commercial or radio ad.
Using direct mail to your best advantage is incredibly easy when you use a service that handles the entire mailing process for you.

As technology continues to take over in so many areas, remember that a well-designed mailer still has the best chance of attracting and holding attention. When that mailer lands in the mailbox of a person who has already expressed interest in clinical research trials, its value is multiplied.