Top 4 Article Marketing Headline Grabbing Strategies That Deliver Mass Traffic

Article headlines are the first thing a visitor reads that will either entice them to click on your article for more or push them away to another article someone else has written.

There is no getting away from this fact which ever way you spin it.

Making your headline compelling is one of the hardest issues to achieve, especially if your not wired that way.

My point here is fairly simple. If your not really wired for the marketing advertising headline game then don’t worry, most of us ain’t.

I’ll just quickly note 4 strategies that can make you a better headliner and perhaps help you achieve a greater click rate through to your article.

Tip #1. An Effective Headline Uses Numbered Lists To Attract Readers

Any headline that uses a numbered list will attract and compel a reader to click on your article. This will generally always work. Why? Because your giving those readers a specific promise. Your saying there are 4, 5 – 20 specific reasons you should read my article.

The down side, you’d better be delivering that specific promise with quality content, else you’ll be know as the “headliner dude” or as Tom Waites once quoted “The Big Print Giveth – The Small Print Taketh Away” dude and recognised as a writer with very little expertise or knowledge on your chosen subject.

Tip #2. Where Possible Use A Direct Headline

A direct headline works well because your basically telling the reader the bare bones of the article straight up. We’re all bombarded with headlines, marketing, advertising everyday, night and in between times so we’ve become somewhat accustomed to being nulled by excessive overblown headlines. In fact studies have shown the more basic & direct the headline, the more likely there is to be an action by the reader.

An example of a direct headline might be .. Mad 30% Off Sale On All Stock …. Or example two Free Marketing eBook Right Here Right Now

Tip #3. The “How to” Headline

Many advertising writers claim if you begin with the words how to, you can’t write a bad headline. Makes sense don’t it? Like most everyone we all want to know “how” this is or How that happened or How are we going to .. etc. It’s human nature to want to know “How”. Knowing how gets us to the steps to achieving our goals or objectives, so if-so facto, having a headline that tell the reader “How to get traffic to your blog” will instantly cause actionable intent and your reader will click to your article. It will cause even more intent if you add some superlatives like “How to get a stampede of targeted traffic to your blog”

Not just traffic, a stampede of traffic. Not just any traffic, targeted traffic. See?

Tip #4. The Question Headline

Probably one of the most used headline types in the world of internet. The question headline must do more than ask a simple question. It must be a question readers can relate to or empathise with. It must be a question that readers want answered. An example might be:

“Do You Always Lose Your Readers To Another Article?”

This question type headline hits the reader and relates to the reader straight away. Most readers searching for answers will empathise with the type of question because they actually are losing readers to other people articles, so it stands to reason they will want to click to your article cause your giving them an answer. So long as you really have an answer in the content, then this type of headline will work for you.

Clinical Trials Marketing With Direct Mail

Sites, CROs, and sponsors face a constant puzzle: how best to conduct clinical trials marketing in a way that is highly effective and yet affordable. On the one hand, without excellent participants no clinical research will even be possible. On the other hand, spending an inordinate amount of time and money searching for those participants takes away from the ability to conduct the research itself.

Why Traditional Methods Fail

Clinical trials marketing has traditionally relied on visual, audio, and print media to reach volunteers. These methods include:

Television commercials
Radio spots
Billboards, city bus ads, and other public signs
Newspaper advertisements

Some sites attempt larger-scale marketing efforts by participating in community events, fairs, and conferences in order to meet potential trial participants face to face. All of these marketing techniques are expensive, and they all suffer from at least one major flaw: They are too wide-sweeping.

Clinical trials are not intended for everyone, like an advertised product might be. Therefore, it does not make sense to spend money advertising them to every home in a given community. Even standing at a booth at a community fair is an inefficient way to find people with a certain indication who might be willing to join a trial.

Is the Internet the Answer?

The rise of Facebook, Google+, and other social networking sites appeared to offer a solution for clinical trial marketers. It costs very little, if anything, to broadcast a call for volunteers on Facebook or Twitter. Unfortunately, these online efforts suffer from the same flaw as traditional media: they are too wide-sweeping. Without building a social network of diabetes patients, for example, it is difficult to reach a targeted group of volunteers for a diabetes trial.

The Answer: Direct Mail

CROs, sponsors, and site managers should not overlook the most effective, affordable way to perform clinical trials marketing: direct mail. While “every door” direct mail would be just as wide-sweeping as the above methods, a targeted mailing list is the ideal solution. Here are a few important reasons why:

Every postcard or flyer you pay for reaches a recipient who is highly likely to qualify for your study.
Mail is hard to ignore: You check your mail every day and look at every piece you receive.
A flyer/postcard is a physical item, not a passing commercial or radio ad.
Using direct mail to your best advantage is incredibly easy when you use a service that handles the entire mailing process for you.

As technology continues to take over in so many areas, remember that a well-designed mailer still has the best chance of attracting and holding attention. When that mailer lands in the mailbox of a person who has already expressed interest in clinical research trials, its value is multiplied.

What was the first liqueur ever made?

The different types of liqueurs found today, can all be generally classified into two categories: those with a sweet taste (such as fruit liqueur) and those with a bitter taste. The most popular type of liqueur is the sweet variety, which is often enjoyed as an after-dinner drink. Some well-known examples include amaretto, brandy, crème de cacao, and Irish cream, and include flavors such as pineapple pina colada and strawberry liqueur. Bitter liqueurs are usually consumed in smaller quantities and are considered more of an acquired taste; some people even describe them as being “harsh”. Examples of this type of liqueur include Campari, Fernet Branca and Jägermeister.

Liqueurs have been around for centuries, and were initially used as medicinal remedies. The first liqueur thought to be made was called Chartreuse, and it was created by the Carthusian monks in France in 1737. It was a blend of 130 different herbs and spices, and is still produced today. Other well-known liqueurs that were created in the 18th century include Grand Marnier, Bailey’s Irish Cream, and Kümmel.

Liqueurs are made by distilling alcohol with various fruits, flowers, herbs, or spices. They can be either bottled straight away or allowed to age for a period of time; this gives them their characteristic flavor and color. Liqueurs are generally still used as a medicine to aid in digestion, and are usually consumed after a meal. However, in recent years they have become more popular as an alcoholic drink as well, and there are now many different types available to choose from.