Preparing a Job Search Marketing Plan

Creating a marketing plan is an often overlooked step in the job search process. Taking the time to think through your options and capturing them on paper will help you understand what you want and how to get there. In this article, you will learn how to create a simple marketing plan.

IT IS SIMILAR TO A BUSINESS PLAN
Perhaps you are like many job seekers. You have completed your resume and started to send it out. While your resume is important, it looks backwards at education, experience and interests. This can be sort of like driving a car while looking in the rear view mirror. The marketing plan is a powerful tool because it looks forward and provides a road map for your search.

While you might not have heard of marketing plans as part of a job search, we have all heard stories about entrepreneurs, who create a business plan to attract financing partners. It tells the story of the plans for the company in which they are investing.

There are two reasons the business plan is so important. The first is that it serves as a communication tool to tell the investor what the objectives are for the investment. The second, and just as important, it forces the entrepreneur to describe the investment on paper. If the plan does not hang together on paper, there is no way it will in reality. This forces the entrepreneur to think through the plan before going out to raise money.

The same concept is at work in the job search. You need to think through (a) what type of job fits your interests and background, (b) whether you have the required skills to obtain your dream job and (c) if your plan makes sense given the current market conditions. For example, if you dream of being a surgeon, but flunked high school biology this may not be a viable plan. If you are a high school teacher and want to move into corporate training, you may have comparable skills to create an opportunity.

HOW TO PUT A PLAN TOGETHER
All you need is a simple, one page marketing plan. It is not only easy to construct, it will be a handy tool because it will be easy to grasp the message quickly.

The primary questions to answer are where do you want to work and what do you want to do? If you don’t know where you want to go, any road will take you there. The more focused the target, the easier it will be to describe it to yourself and others. Ask yourself the following:

• For what target position are you best suited?
• In what industry or industries do want to work?
• In what segment(s) do you want to work?
• For what companies do you want to work?

Consider what position(s) can use your skill set. Be creative in your thinking. You may be surprised to find opportunity where you never considered.

Look at potential industries to determine where your skills are the best fit. Think about the industry you are in, but most important, look at other industries to determine how your skills can be utilized.

Identify the segments of the industry that are best suited for you. Think about geography, company size, markets they serve, or whatever may be significant in your area.

Then, identify the companies that you think are the best mutual fit.

Of course, you have to be realistic. Your training, skill set, and experience have to support the direction you want to take. This is the time to explore what options you have based on your background. Broaden your thinking as much as possible to include areas that you may not have thought of previously. Or find and explore companies that you may not have been aware of.

Keep in mind that the information that you work from, or the assumptions you make, may not contain the complete story. Don’t worry, your plan can and should be revised as you go along.

The marketing plan provides an excellent tool for discussion when networking. Print out copies of your plan and bring them with you to networking meetings. Ask to be introduced to people that may be able to guide you, and ask those people if they would give you their opinion on your plan.

Direct Marketing and SEO

Direct marketing and SEO work well together when used in conjunction with each other. Direct marketing is all about generating a desired response to a certain stimulus. SEO is all about getting the greatest number of people to a website to see if particular offer is appealing to them. It is fairly obvious why these two things work well together. If you are getting traffic to a website then you generally want those people to convert into buyers. However, what most people get wrong is that people mistakenly believe that they should convert everyone who comes to their website.

Direct response marketing is all about getting a response to a stimulus. However, what most people do not realize is that direct response marketing is also about repelling people who do not fit the unique selling proposition of that particular business. Many people go to direct response marketing because it is far more effective than regular marketing. There is also instant gratification tied to direct response marketing because this type of advertising generates a result. It also happens to be faster than regular advertising and it is also trackable. Most of the problem with marketing is that there are no hard and fast numbers when presented to the business owner by many advertising sales people. Many of the advertising salespeople that exist do not understand what it takes to run a business therefore; they cannot give right metrics on how a campaign will perform when in use. Direct response marketing does that for a person.

Therefore, SEO along with direct response advertising works well together. You drive traffic through search engine optimized funnels and then you track the effectiveness of those campaigns using direct response tactics. This gives you the best idea of the marketplace you are working in as well as marketing intelligence that will help you convert those people in the funnel into buyers.

However, if a business needs to do this much quicker they can always use pay per click advertising. This would be more like a direct mail as there is a cost associated in the game. The trick to the system is to optimize the amount of returns based on the money that is spent on marketing. Therefore, the return on investment is much higher in search engine optimization because it tends to be cheaper. There is a very low amount of money that needs to be spent (generally speaking) than with a pay per click campaign. That is why a small business should use search engine optimization hand in hand with direct marketing principles. It is a very low cost activity that can produce big results.

In closing, businesses should use search engine optimization with direct marketing approaches. This will give them the best chance of generating traffic and converting those people into buyers. It also gives the business marketing intelligence about who exist in the marketplace and what words they are using to access the information that they want. This means that a company can build a marketing campaign around those keywords and get more of those people who actually buy their products and services. Therefore, direct marketing principles with strong SEO always do well in the marketplace as long as the business owner or the marketer knows what they are doing with these particular tools.

What was the first liqueur ever made?

The different types of liqueurs found today, can all be generally classified into two categories: those with a sweet taste (such as fruit liqueur) and those with a bitter taste. The most popular type of liqueur is the sweet variety, which is often enjoyed as an after-dinner drink. Some well-known examples include amaretto, brandy, crème de cacao, and Irish cream, and include flavors such as pineapple pina colada and strawberry liqueur. Bitter liqueurs are usually consumed in smaller quantities and are considered more of an acquired taste; some people even describe them as being “harsh”. Examples of this type of liqueur include Campari, Fernet Branca and Jägermeister.

Liqueurs have been around for centuries, and were initially used as medicinal remedies. The first liqueur thought to be made was called Chartreuse, and it was created by the Carthusian monks in France in 1737. It was a blend of 130 different herbs and spices, and is still produced today. Other well-known liqueurs that were created in the 18th century include Grand Marnier, Bailey’s Irish Cream, and Kümmel.

Liqueurs are made by distilling alcohol with various fruits, flowers, herbs, or spices. They can be either bottled straight away or allowed to age for a period of time; this gives them their characteristic flavor and color. Liqueurs are generally still used as a medicine to aid in digestion, and are usually consumed after a meal. However, in recent years they have become more popular as an alcoholic drink as well, and there are now many different types available to choose from.