Direct Mail Services

Running an advertising campaign can take much of your time, effort, and money. And if you are using direct mail marketing or advertising as a medium, you are bound to worry about many things like logistics, addresses, and the mailing system.

Just generating a mailing list can be tedious and time-consuming. But with an agency to help you, you can sit back and count on effective and creative direct mail advertising.

Agency Services

The success of an advertising campaign rests on the quality of the mailing list that you use. You must be able to target the right set of people to avoid wasting resources. People do tend to delete mail that seems to be selling them something. But if you reach the right audience, your communication will not be in vain. The advertising agency can procure the right list for you–one that features people with profiles important to your business.

Content of the mail is also very important. It has to be creative and interesting. It must be client-centered. People are turned of by blatant advertising. They must always find something in your product or service that they can benefit from. Great copywriters can get your readers hooked on your message and convince them to buy your product or patronize your services.

Layout and the total look of the mail must be attractive enough to sustain reader interest. This is where artists come in with their expertise in using visual materials, fonts and other design gimmicks. An agency can also present new ideas on advertising your product and capturing your audience’s attention.

Mailing in bulk costs money. But an agency that is in the business for a long time would have established networks and connections with mail service providers. They can arrange for special discounts for you and can assure you of fast delivery.

With the help of an agency, you do not have to spend so much time on the logistics of your advertising campaign.

Direct Mail – 4 Keys to Increasing Profitability Through Mailing Lists and Data

Every business owner who depends on marketing to produce leads has run into the same issue. You work hard to set-up your systems and you train your sales force to operate at peak performance. You refine your procedures and develop your products or services. You study your marketplace and build an outstanding business plan. You consult with marketing experts and design the most effective mail piece. It’s time to open up the marketing floodgates but the lead-generation deluge you expected to rain down on your office is instead more of a lead-generation drizzle that causes a marketing drought.

Where did it go wrong? The answer is always in the data used on your marketing campaign. It doesn’t matter how great your marketing creative is or how talented your sales force is or how much mail you sent out, if you don’t market to the right audience. Here are five important suggestions to turn all of that hard work into leads, sales, and profits.

1. Not All Mailing List Data Sources are the Same

A Data Source is a Data Source is a Data Source! Right? Wrong unless you’re buying cheap data and trying to convince yourself that it will be just as effective as the proven data. The reality is that today’s marketplace provides several data compilers and several data re-sellers. Most of the people you talk to are data re-sellers and many of them are purchasing data for their own use. What does this mean for you? It means that you will be purchasing old data from a second hand source and only after that source has taken the best data for themselves. It’s important to build a relationship with a data source you can trust.

2. Mailing List Data Analytics: What are they and how do they benefit me?

Data is selected to be included in a data pool based on criteria that you determine. The first step in selecting the best data is to understand the “DNA” or make-up of your ideal target audience member. Once this process is complete, it is time to find a data list of audience members who most closely match this ideal profile. Data Analytics is the process of filtering data through algorithms in order to find the most relevant data. All data has variables, some are statistically significant (SSVs) and others are statistically insignificant (ISVs). The purpose of the algorithm is to include as many SSVs in your data pool while eliminating as many ISVs as possible. The end result will translate into you marketing only to your intended target audience.

3. Make sure your Mailing List data is fresh?

Many so-called data sources, often data re-sellers, are not interested in developing a long-term relationship with your company. They truth is that they only care about making a quick dollar. Because of this, you can end up with a large database of unusable records. The main problem is that the data provider is continuously re-selling data, regardless of how old that data is. This is why you end up with wrong phone numbers, people who moved, someone who should have great credit but is in default. You should only use data that has been updated within the last 30 days.

4. Track Your Results

Tracking results can be a painstaking, frustrating task. However, if you have a lead-generation dependent business model, you need to make sure that you’re maximizing the Return-on-Investment for your marketing budget. It’s important to continually analyze not only your response rates but also what works and doesn’t work with your current data. Often data problems are not the result of false promises on the part of your data provider, but rather are due to subtly tweaks that need to be made during the data analytics process.

The best analytics are effective, but still may need adjustments. For example, one of my clients in the past requested only records of homeowners, who had $25,000 or more in consumer debt and mid-range credit scores. The problem we encountered was that the computer read Home Equity Lines of Credit as revolving debt because of the way that the credit bureaus sometimes reported the information. This made a person with an 800 credit score, no credit card debt and a $100,000 HELOC look like someone with a 650 credit score and $100,000 in credit card debt. By tracking the data results, we were able to easily identify the problem and adjust the algorithm to provide a more relevant data pool.

Mailing List Data is not a simply aspect of marketing, and it may be the most important. For the data users, companies that depend on great data for great marketing results, data is an unknown commodity. Unfortunately, the huge demand for data has allowed the marketplace to fill-up with opportunists. Many data providers would rather learn “how to sell you the wrong data” than learn “how to provide you with the right data”. The bright side is that there are great, honest suppliers of quality, relevant data. Just be sure to keep these five factors in mind when purchasing data and your marketing will soon produce the outstanding results that your hard work deserves.

Direct Sales Training – How to Stop Bugging Friends and Strangers and Make More Money

3 Reasons why shifting to on-line sales is something you have to do today!

If you have spent any time in Direct Sales, MLM, or Network Marketing, annoying your friends about the new product you are selling is going to happen. In fact, constantly selling to friends is what drives many people out of the industry or makes others hesitant to even join an MLM opportunity. It does not have to be this way and in this article I am going to give you the top 3 reasons why you can be successful in Direct Sales with a 100% on-line business model.

Reason #1. You can pick motivated niches.
To successfully sell on-line, you have to focus your efforts on a niche that is hungry for your product. This is not typically what Direct Sales training teaches. They want you to start with family and friends. This is a recipe for disaster and frustration. By adopting an on-line sales model, you cannot bug your friends, you must seek out motivated niches.

Reason #2. You can analyze the emotional needs of the niche.
It has never been easier to look deeply into the search habits, values, wants, and needs of a niche. Conducting key-word research, following forum post, studying posts on yahoo answers and conducting simple surveys are just some examples of ways to interact with prospective customers. This interaction provides valuable insight into what they really respond to and what really motivates them to buy. You will never get this same information just talking to family and friends.

Reason #3. You can continually broadcast your sales message to your niche.
Once you pick a niche and do the research to understand what makes them tick, you can continuously broadcast your sales message, 24 hours a day, 7 days a week. This is impossible for you to do in a one-on-one sales model.

Leveraging the power of the internet to pick a hungry niche, analyze their buying habits, and continually broadcast your sales message is just a few of the reasons why shifting your Direct Sales efforts away from home-parties and craft fares is a tremendously valuable. Ultimately you will be able to enjoy spending time with your friends, leave strangers alone and dramatically increase your sales, which will undoubtedly lead to more recruits.