Email Marketing for Preschools: Why an Automated Email System Is Essential

Many preschools are turning to using automated email marketing systems to streamline their marketing efforts. There are just so many benefits that this method of marketing has become an essential way of doing business. This is true for marketing directed at both new subscribers and the current client base. Thankfully, there are many useful programs out there such as Constant Contact and Aweber that make this task even easier.

Reaching the Client

Unlike other marketing formats, email marketing has a high percentage of success rate at reaching the client base. Flyers and mail sent through the US post office may be tossed into the trash with barely a glance. However, email is a different story. It is estimated that over half of the internet users check their email daily. That’s a least a 50 percent success rate at reaching prospective clients. Plus, these are potential clients that have opted-in to receive the emails.

Marketing Analysis

One of the greatest benefits for your preschool using an automated email marketing system is the ability to track the success rate of the campaign. The system will literally give statistics on who opened emails, which has opted-out, and even who forwarded the email. This allows your preschool to make more informed decisions about further marketing campaigns and can even target certain people for further communications.

Parental Contact

Using an automated system also allows your preschool to increase parental contact with current clients. Most of these systems allow for list segmentation, which means your preschool can create a list just for current parents. This allows for general announcements to be sent out along with tips and helpful articles. On-going contact from the preschool can make parents feel more secure, which can lead them to make referrals.

New Subscribers

Email marketing can also be helpful in establishing a relationship with a potential new client. Here, immediacy and frequency are the keys. Once someone has opted-in to receive communications, an automated system can send out welcome letters, informative articles that help drive the client back to the preschool’s website, and articles that detail the services offered. This will help the parent to get to know and trust the preschool.

Common Features

There are a variety of automated systems that can help a preschool with this type of marketing including Constant Contact, Aweber, and Microsoft Outlook. Some of the common features include personalizing emails, scheduling in intervals, responding to new subscribers, tracking responses, affiliation with social media, and list segmentation. Most of these programs are easy to use, efficient, and cost effective.

Automated email systems should be an essential part of your preschool’s marketing plan. Its efficiency allows your preschool to reach a broader client base than traditional forms. It also allows them to track the success rate of the marketing activities. Such programs as Constant Contact, Aweber, and Microsoft Outlook make reaching current clients and potential clients not only efficient but cost effective as well.

Direct Marketing Mastery: The Link Between Profits and Success! (It’s Stronger Than You Might Think)

“Good Marketing can’t overcome bad math.”

Dan Kennedy.

Good marketing is all about getting better response rates, but if your math isn’t good then you’ll go broke.

Now, math basically means profits. If you make $1,000 when you put a bum in a seat at a seminar it had better not cost you $2,000 to do it.

That is really bad math. It can be fixed. Find higher priced options to sell to them at the seminar, get sponsorship – you can change the math more readily than you can change the response rate.

The better your math the more you can spend to get a customer and the more you can make from a given transaction.

Assuming the percentage margin is the same, do you think you’ll make more selling the $50 product or the $100 product?

The close rate isn’t; going to be that different when you actually know how to sell. And that is often the catch – the businesses relying on being the cheapest are the ones who don’t know how to really sell. In fact the additional profits allow for more sophisticated selling and they allow for more sales effort on the back of this you may very well sell more of the $100 than the $50.

You need to be able to sell value and show that the extra investment is worth it. I’ve got a client who sells hosting and support for enterprise software applications. I can tell you right now that he is at least double the price of the ‘cheapest on the market.’

Now in lieu of differentiation, every buyer will resort to comparing price and buying the cheapest. We’ve worked very hard to explain why his solution is better and is actually a steal in terms of the additional value he provides. We can probably raise his prices further on the back of this.

However, most people act as if their math is fixed. NEVER assume this. Because it means you are now consigned to the better marketing camp. Personally, I would rather have terrible response rates and awesome math than great response rates and terrible math. I’d take a $15,000 cost of sale on a 80% margin in a $100,000 product – even if it was happening at a 1/1,000 response rate.

What was the first liqueur ever made?

The different types of liqueurs found today, can all be generally classified into two categories: those with a sweet taste (such as fruit liqueur) and those with a bitter taste. The most popular type of liqueur is the sweet variety, which is often enjoyed as an after-dinner drink. Some well-known examples include amaretto, brandy, crème de cacao, and Irish cream, and include flavors such as pineapple pina colada and strawberry liqueur. Bitter liqueurs are usually consumed in smaller quantities and are considered more of an acquired taste; some people even describe them as being “harsh”. Examples of this type of liqueur include Campari, Fernet Branca and Jägermeister.

Liqueurs have been around for centuries, and were initially used as medicinal remedies. The first liqueur thought to be made was called Chartreuse, and it was created by the Carthusian monks in France in 1737. It was a blend of 130 different herbs and spices, and is still produced today. Other well-known liqueurs that were created in the 18th century include Grand Marnier, Bailey’s Irish Cream, and Kümmel.

Liqueurs are made by distilling alcohol with various fruits, flowers, herbs, or spices. They can be either bottled straight away or allowed to age for a period of time; this gives them their characteristic flavor and color. Liqueurs are generally still used as a medicine to aid in digestion, and are usually consumed after a meal. However, in recent years they have become more popular as an alcoholic drink as well, and there are now many different types available to choose from.