Direct Mail Services

Running an advertising campaign can take much of your time, effort, and money. And if you are using direct mail marketing or advertising as a medium, you are bound to worry about many things like logistics, addresses, and the mailing system.

Just generating a mailing list can be tedious and time-consuming. But with an agency to help you, you can sit back and count on effective and creative direct mail advertising.

Agency Services

The success of an advertising campaign rests on the quality of the mailing list that you use. You must be able to target the right set of people to avoid wasting resources. People do tend to delete mail that seems to be selling them something. But if you reach the right audience, your communication will not be in vain. The advertising agency can procure the right list for you–one that features people with profiles important to your business.

Content of the mail is also very important. It has to be creative and interesting. It must be client-centered. People are turned of by blatant advertising. They must always find something in your product or service that they can benefit from. Great copywriters can get your readers hooked on your message and convince them to buy your product or patronize your services.

Layout and the total look of the mail must be attractive enough to sustain reader interest. This is where artists come in with their expertise in using visual materials, fonts and other design gimmicks. An agency can also present new ideas on advertising your product and capturing your audience’s attention.

Mailing in bulk costs money. But an agency that is in the business for a long time would have established networks and connections with mail service providers. They can arrange for special discounts for you and can assure you of fast delivery.

With the help of an agency, you do not have to spend so much time on the logistics of your advertising campaign.

How to Direct More Traffic to Your Website – Tips, Tricks and Strategies to Attract More Traffic

Getting more traffic to websites is every marketer’s dream. When you have more traffic to your website, there are literally endless ways of monetizing it via Google AdSense, Amazon offers, eBay offers, ClickBank offers etc. The sky is the limit.

However to direct more traffic to your website, you first need to do a lot of grunt work. It is hard work if what you do is something that you don’t like or have no passion on. You will easily run out of steam and it would be just a matter of time before you lose interest and motivation to do what you should be doing.

This is where so many people go wrong.

They run after money than first asking themselves if it is something that they are interested and would do even if they would not be making a single penny. There is a difference because if you do something just for the sake of money, you will easily be frustrated by the results because you don’t have the patience to wait for the results. However if you do something that you are extremely passionate about, the results don’t matter so much because you like it so much that you would do it without seeking the monetary results.

So how to direct more traffic to your website?

First, pick a niche that you are interested or passionate about and make sure that it is a buying market. And if you want to know how a market is a buying one, enter a keyword in Google related to your niche and see the ads on Google. If there are pages and pages of ads, then you have a winner.

Second, go to forums and find out what people in your niche are talking about. Importantly make note of the commonly faced problems and see if you can offer a free report or make a free video on how to solve the problem. If you can, you can attract a boatload of traffic to your site.

Third tap into the various Social Media Marketing channels to maximize your exposure.

BUT- You know what the easiest way to get a boatload of targeted traffic is? It’s a little technique I like to call the REAL traffic secret…

Direct Mail – 4 Keys to Increasing Profitability Through Mailing Lists and Data

Every business owner who depends on marketing to produce leads has run into the same issue. You work hard to set-up your systems and you train your sales force to operate at peak performance. You refine your procedures and develop your products or services. You study your marketplace and build an outstanding business plan. You consult with marketing experts and design the most effective mail piece. It’s time to open up the marketing floodgates but the lead-generation deluge you expected to rain down on your office is instead more of a lead-generation drizzle that causes a marketing drought.

Where did it go wrong? The answer is always in the data used on your marketing campaign. It doesn’t matter how great your marketing creative is or how talented your sales force is or how much mail you sent out, if you don’t market to the right audience. Here are five important suggestions to turn all of that hard work into leads, sales, and profits.

1. Not All Mailing List Data Sources are the Same

A Data Source is a Data Source is a Data Source! Right? Wrong unless you’re buying cheap data and trying to convince yourself that it will be just as effective as the proven data. The reality is that today’s marketplace provides several data compilers and several data re-sellers. Most of the people you talk to are data re-sellers and many of them are purchasing data for their own use. What does this mean for you? It means that you will be purchasing old data from a second hand source and only after that source has taken the best data for themselves. It’s important to build a relationship with a data source you can trust.

2. Mailing List Data Analytics: What are they and how do they benefit me?

Data is selected to be included in a data pool based on criteria that you determine. The first step in selecting the best data is to understand the “DNA” or make-up of your ideal target audience member. Once this process is complete, it is time to find a data list of audience members who most closely match this ideal profile. Data Analytics is the process of filtering data through algorithms in order to find the most relevant data. All data has variables, some are statistically significant (SSVs) and others are statistically insignificant (ISVs). The purpose of the algorithm is to include as many SSVs in your data pool while eliminating as many ISVs as possible. The end result will translate into you marketing only to your intended target audience.

3. Make sure your Mailing List data is fresh?

Many so-called data sources, often data re-sellers, are not interested in developing a long-term relationship with your company. They truth is that they only care about making a quick dollar. Because of this, you can end up with a large database of unusable records. The main problem is that the data provider is continuously re-selling data, regardless of how old that data is. This is why you end up with wrong phone numbers, people who moved, someone who should have great credit but is in default. You should only use data that has been updated within the last 30 days.

4. Track Your Results

Tracking results can be a painstaking, frustrating task. However, if you have a lead-generation dependent business model, you need to make sure that you’re maximizing the Return-on-Investment for your marketing budget. It’s important to continually analyze not only your response rates but also what works and doesn’t work with your current data. Often data problems are not the result of false promises on the part of your data provider, but rather are due to subtly tweaks that need to be made during the data analytics process.

The best analytics are effective, but still may need adjustments. For example, one of my clients in the past requested only records of homeowners, who had $25,000 or more in consumer debt and mid-range credit scores. The problem we encountered was that the computer read Home Equity Lines of Credit as revolving debt because of the way that the credit bureaus sometimes reported the information. This made a person with an 800 credit score, no credit card debt and a $100,000 HELOC look like someone with a 650 credit score and $100,000 in credit card debt. By tracking the data results, we were able to easily identify the problem and adjust the algorithm to provide a more relevant data pool.

Mailing List Data is not a simply aspect of marketing, and it may be the most important. For the data users, companies that depend on great data for great marketing results, data is an unknown commodity. Unfortunately, the huge demand for data has allowed the marketplace to fill-up with opportunists. Many data providers would rather learn “how to sell you the wrong data” than learn “how to provide you with the right data”. The bright side is that there are great, honest suppliers of quality, relevant data. Just be sure to keep these five factors in mind when purchasing data and your marketing will soon produce the outstanding results that your hard work deserves.