Direct Marketing and SEO

Direct marketing and SEO work well together when used in conjunction with each other. Direct marketing is all about generating a desired response to a certain stimulus. SEO is all about getting the greatest number of people to a website to see if particular offer is appealing to them. It is fairly obvious why these two things work well together. If you are getting traffic to a website then you generally want those people to convert into buyers. However, what most people get wrong is that people mistakenly believe that they should convert everyone who comes to their website.

Direct response marketing is all about getting a response to a stimulus. However, what most people do not realize is that direct response marketing is also about repelling people who do not fit the unique selling proposition of that particular business. Many people go to direct response marketing because it is far more effective than regular marketing. There is also instant gratification tied to direct response marketing because this type of advertising generates a result. It also happens to be faster than regular advertising and it is also trackable. Most of the problem with marketing is that there are no hard and fast numbers when presented to the business owner by many advertising sales people. Many of the advertising salespeople that exist do not understand what it takes to run a business therefore; they cannot give right metrics on how a campaign will perform when in use. Direct response marketing does that for a person.

Therefore, SEO along with direct response advertising works well together. You drive traffic through search engine optimized funnels and then you track the effectiveness of those campaigns using direct response tactics. This gives you the best idea of the marketplace you are working in as well as marketing intelligence that will help you convert those people in the funnel into buyers.

However, if a business needs to do this much quicker they can always use pay per click advertising. This would be more like a direct mail as there is a cost associated in the game. The trick to the system is to optimize the amount of returns based on the money that is spent on marketing. Therefore, the return on investment is much higher in search engine optimization because it tends to be cheaper. There is a very low amount of money that needs to be spent (generally speaking) than with a pay per click campaign. That is why a small business should use search engine optimization hand in hand with direct marketing principles. It is a very low cost activity that can produce big results.

In closing, businesses should use search engine optimization with direct marketing approaches. This will give them the best chance of generating traffic and converting those people into buyers. It also gives the business marketing intelligence about who exist in the marketplace and what words they are using to access the information that they want. This means that a company can build a marketing campaign around those keywords and get more of those people who actually buy their products and services. Therefore, direct marketing principles with strong SEO always do well in the marketplace as long as the business owner or the marketer knows what they are doing with these particular tools.