Direct Sales – A Proven Method

These days many people, when trying to go about completing sales transaction, go through the services of an agent or other marketing firm. The counterpoint to this would be direct sales, in which the selling agent deals directly with the client, cutting out the middleman. This is a nice way to establish a good working relationship, fostering positive working relations and making further business down the road a high likelihood. The approach towards clients will take on a slightly different feeling with this type of sales, with more personal touches in approach that the wider net of marketing wouldn’t take into account.

Rather than offering products and services within a retail location, direct sales targets consumers in their own home or online. This is a buyer-to-seller relationship in which the consumers are either looking for a certain product and are led to the provider through searching online, or in which the seller directly outreaches towards the client. This can be done at home too through the old fashioned methods of door to door sales. With advances in technology in recent years, it seems that more and more people prefer to conduct sales online. This has caused the field to grow in leaps and bounds, allowing for many exciting opportunities in the sales world that has revolutionized how we sell and advertise.

There are many tactics that an online salesperson can take if they decide to work in direct sales. They can utilize internet marketing techniques such as pay per click advertising, search engine optimization, and other commonly used methods of driving up business. Additionally, marketing emails can be sent out to drum up new clients and establish relationships almost immediately. If unsure about how to enter the world of internet marketing for profit, there are a number of online seminars that one could take, or the assistance of a virtual assistant could be utilized.

Proven to be much more effective than retail sales or using an agency, direct sales and selling methods are going through the roof in profit margins. Because the standards in the field are almost constantly changing, it is extremely beneficial for the new or home business owner to learn about all the different possibilities in this field. You can learn how to put this into action for yourself and make a great deal of money while doing it if you take the time to check out the resources available.

Track Facebook, Twitter & Social Networks in Google Analytics – Social Network Marketing Analytics

A cornerstone of any organization’s overall social marketing strategy should be reliable web analytics – that is, accurate tracking of traffic coming from networking sites on which you’re conducting marketing efforts. This will enable you to slice and dice statistics for those visitors, and hopefully align those numbers with your marketing goals!

Google Analytics will automatically track referrals from other websites, including Facebook, LinkedIn, and other networking sites. In your Traffic Source reports, you’ll see your social network visits grouped under referrals from that site – sources like LinkedIn or stumbleupon. However, these sites are grouped in with all other referring traffic! What if you want to track statistics for incoming traffic from ALL social network sites? It’ll be hard to do that if you have to sift through all your other referral traffic.

Grouping Social Network Traffic in Google Analytics

Google naturally defines traffic as being organic, direct, referral, etc – so what we’re doing here is telling Analytics to place certain sites within a certain category, or “medium.” Chances are, this is how your Traffic Medium report looks right now if you haven’t applied any custom filters – visits are grouped by 3 or 4 mediums. Organic traffic covers non-paid visits from search engines, (none) means direct traffic (IE, a visitor typed in your website’s URL straight into their browser), and all your social networks are grouped under referral traffic.

We want a separate category for those sites though! Using a filter, we can tell Analytics to remove specific sites from the “referral” classification and group them under a new medium.

(Note: This technique involves creating a filter. Create a duplicate profile before proceeding – any mistakes can screw up your historical data. We’ll install the filter on the new, duplicate profile.)

Once you’ve got the profile set up, click “Filter Manager” from the Overview Screen (the one that lists all your profiles), then “Add Filter”.

Name your filter something descriptive, then select “Custom Filter” from the Filter Type drop down box. We are advanced analytics ninjas, so select the “Advanced” button and configure the filter like so:

Field A -> Extract A

In the first drop-down, select “Campaign Source”. In the second field, you’ll be entering which sites you’d like Analytics to automatically group into your new social networks category. For best results here, we’re going to be using the Regular Expression character (directly below your Backspace key), which means “or” – this allows us to select multiple domains that traffic would be coming from. If, for example, you wanted all your referral traffic from Stumbleupon, Facebook, Twitter and EzineArticles to appear in this new, social-media-only category, you’d enter “stumbleupon|facebook|twitter|ezinearticles” (without the quotes) into this field. Adjust this to fit your needs.

Field B -> Extract B

These fields will be empty: in the first drop-down, select “-”. Nothing in the second field.

Output To -> Constructor

In the first drop-down, select “Campaign Medium”. In the second, enter the name of your new category – this can be anything you want, but make it simple and descriptive. “social” is always a good choice!

Radio Buttons

Field A Required: Yes

Field B Required: No

Override Output Field: Yes

Case Sensitive: No

You’re done! After you’ve applied the filter, you should see a spiffy little line in your Traffic Medium report – in this example, “social” would show up, and by clicking on it, all your visits from Stumbleupon, EzineArticles, Twitter, and Facebook are in one, social-media-only category, separate from your Google Image referrals (man, that’s a lot of cat pictures).

Now all your metrics in this category will accurately reflect social-media-sourced visitors only, without all your other referrals skewing the data. Analyze away!

Are you keeping your mobile workers safe with Vehicle Tracking Software?

No matter which industry your company operates in, if you employ a team of mobile workers, we know that their safety is your priority. As the crime statistics in South Africa continue to rise, it can be particularly challenging to keep remote workers safe. What are you doing to keep your team safe on-site and en-route to job sites? While there are a few ways to protect your team, Vehicle Tracking Software is one of the best ways to keep your workers safe.

What is Vehicle Tracking Software?

Vehicle Tracking Software is a system that makes it possible for you to view the live location of your mobile workers, see where they’ve travelled to, track their behaviour on the road, and implement reactive job planning based on their location.

How Vehicle Tracking Software can keep your team safe

Vehicle Tracking Software comes with many features that you and your admin team can use to keep mobile workers safe. While we’ve shared that you can use the software to track your vehicles and employees in real-time, you can also look back on past journeys to see where your employees have travelled to on previous trips. With real-time vehicle tracking, you can immediately send help to your workers if they’re in an accident or a dangerous situation. When you keep your mobile workers safe, they’ll be happy, and when they’re happy, they’ll be willing to go the extra mile and work hard. Another advantage is that you’ll keep your customers satisfied. If your mobile workers are safe and can get to job sites on time, they’ll get the job done and keep your promise to the customers.

Other benefits of Vehicle Tracking Software

Besides keeping your mobile workers safe, Vehicle Tracking Software offers other benefits. You can monitor fuel usage and mileage with vehicle tracking if you believe that your mobile workers use company vehicles after hours or for personal errands. You can also use the software to access driver behaviour reports, which can help you determine whether your mobile workers are driving dangerously, affecting their safety and others on the road. The software’s live map makes reactive job planning more manageable, as you can respond to emergency jobs quickly by finding and sending the nearest mobile worker to the job site.

The disadvantages of Vehicle Tracking Software

Vehicle Tracking Software can be a helpful tool for your company, but there are also downsides to using the software. The initial cost of investing in the software can be expensive, and it’s costly to use every month. Implementing the software can also cost you time, as you’ll need to train your mobile workers and admin team to use the system. While Vehicle Tracking Software can keep your remote technicians safe, they may feel that you’re constantly watching them or that it’s an invasion of privacy.

Should your business use Vehicle Tracking Software?

If you rely on the safety of your mobile workers, and you need them to get to multiple destinations to complete your projects, it’s time to invest in Vehicle Tracking Software. With so many benefits, it’s a worthwhile investment to keep your team safe during working hours.