Are You Focusing On The 20% Of Your Direct Mail Campaigns?

Did you know that 80% of what you make will come from 20% of what you do? It’s true, and you should strive to learn how to make the 80/20 rule work in your business. This is something that a lot of people strive to learn how to do, but don’t understand how to make it work for their business however.

And when it comes to direct mail, you need a lot of things to go right if you want to have success. The first thing that you will need to learn how to do is copywriting. Copywriting is the process of writing an ad or direct mail piece – that is typically used to generate higher response rates than usual.

So if you run an ad or direct mail piece and it doesn’t produce, consider tweaking some of the factors of your ads. Or simply, you can hire a copywriter to do it for you. Copywriters will charge you thousands of dollars for their services, but more than likely, the copy that they produce will be so outstanding, that it would make you wonder why in the world they offer so little for their services.

To succeed with direct mail, you have to be consistent. There’s a rule of life that has stuck with me till this day, and is very important for the success of your business. That rule is the 80/20 rule. 80% of profits that you make will come from 20% of what you do. And vice versa.

If you didn’t already know, success in your business lies all in your hands. You have the ability to turn it around in a snap, and this is something that direct mail will allow you to do. But if you want direct mail to work well for you, then you will have to follow a few key rules on how to make more money in your business.

One thing that you should never do is leave your direct mail strategy in the realm of brand advertising. First of all, you should never use brand advertising because it isn’t able to be tracked at all. So you don’t know who’s looking at it, whether or not people are calling, and whether or not your ad is work. This is why I don’t recommend brand advertising. It’s a wasteful form of marketing.

Instead use direct response marketing so that you can track your results. Even if you mail to California and Texas, you can run campaigns to see which state is more profitable. And once you find out this information, you should run your direct mail campaigns over and over to one of these states (or both!) to become profitable in a short period of time.

Direct mail shouldn’t be taken lightly and it’s something that really earn you a lot of money. If you really want to go down this path and use direct mail as a way of getting customers, then go for it. You never know the kind of response you will get from it. Just make sure that the list is targeted, and that you have the ability to get as specific as possible. Getting more specific will cost you money, but its ROI is never in doubt.

Good luck with using these tips to help you to earn as much money as possible in your business.