Direct Sales Training – How to Stop Bugging Friends and Strangers and Make More Money

3 Reasons why shifting to on-line sales is something you have to do today!

If you have spent any time in Direct Sales, MLM, or Network Marketing, annoying your friends about the new product you are selling is going to happen. In fact, constantly selling to friends is what drives many people out of the industry or makes others hesitant to even join an MLM opportunity. It does not have to be this way and in this article I am going to give you the top 3 reasons why you can be successful in Direct Sales with a 100% on-line business model.

Reason #1. You can pick motivated niches.
To successfully sell on-line, you have to focus your efforts on a niche that is hungry for your product. This is not typically what Direct Sales training teaches. They want you to start with family and friends. This is a recipe for disaster and frustration. By adopting an on-line sales model, you cannot bug your friends, you must seek out motivated niches.

Reason #2. You can analyze the emotional needs of the niche.
It has never been easier to look deeply into the search habits, values, wants, and needs of a niche. Conducting key-word research, following forum post, studying posts on yahoo answers and conducting simple surveys are just some examples of ways to interact with prospective customers. This interaction provides valuable insight into what they really respond to and what really motivates them to buy. You will never get this same information just talking to family and friends.

Reason #3. You can continually broadcast your sales message to your niche.
Once you pick a niche and do the research to understand what makes them tick, you can continuously broadcast your sales message, 24 hours a day, 7 days a week. This is impossible for you to do in a one-on-one sales model.

Leveraging the power of the internet to pick a hungry niche, analyze their buying habits, and continually broadcast your sales message is just a few of the reasons why shifting your Direct Sales efforts away from home-parties and craft fares is a tremendously valuable. Ultimately you will be able to enjoy spending time with your friends, leave strangers alone and dramatically increase your sales, which will undoubtedly lead to more recruits.

Email Marketing for Preschools: Why an Automated Email System Is Essential

Many preschools are turning to using automated email marketing systems to streamline their marketing efforts. There are just so many benefits that this method of marketing has become an essential way of doing business. This is true for marketing directed at both new subscribers and the current client base. Thankfully, there are many useful programs out there such as Constant Contact and Aweber that make this task even easier.

Reaching the Client

Unlike other marketing formats, email marketing has a high percentage of success rate at reaching the client base. Flyers and mail sent through the US post office may be tossed into the trash with barely a glance. However, email is a different story. It is estimated that over half of the internet users check their email daily. That’s a least a 50 percent success rate at reaching prospective clients. Plus, these are potential clients that have opted-in to receive the emails.

Marketing Analysis

One of the greatest benefits for your preschool using an automated email marketing system is the ability to track the success rate of the campaign. The system will literally give statistics on who opened emails, which has opted-out, and even who forwarded the email. This allows your preschool to make more informed decisions about further marketing campaigns and can even target certain people for further communications.

Parental Contact

Using an automated system also allows your preschool to increase parental contact with current clients. Most of these systems allow for list segmentation, which means your preschool can create a list just for current parents. This allows for general announcements to be sent out along with tips and helpful articles. On-going contact from the preschool can make parents feel more secure, which can lead them to make referrals.

New Subscribers

Email marketing can also be helpful in establishing a relationship with a potential new client. Here, immediacy and frequency are the keys. Once someone has opted-in to receive communications, an automated system can send out welcome letters, informative articles that help drive the client back to the preschool’s website, and articles that detail the services offered. This will help the parent to get to know and trust the preschool.

Common Features

There are a variety of automated systems that can help a preschool with this type of marketing including Constant Contact, Aweber, and Microsoft Outlook. Some of the common features include personalizing emails, scheduling in intervals, responding to new subscribers, tracking responses, affiliation with social media, and list segmentation. Most of these programs are easy to use, efficient, and cost effective.

Automated email systems should be an essential part of your preschool’s marketing plan. Its efficiency allows your preschool to reach a broader client base than traditional forms. It also allows them to track the success rate of the marketing activities. Such programs as Constant Contact, Aweber, and Microsoft Outlook make reaching current clients and potential clients not only efficient but cost effective as well.

Harry Potter Marketing – Part 2

As I said last week, marketing action plans are like magic wands that produce wondrous results if you know how to use them.

Once you’ve created the foundation for your plan, your next step is to develop the actual action steps.

I went to the new Harry Potter movie last week and it validated my theory: Exact steps get predictable results. Harry found a book of magic potions that had been altered by a student (The Half Blood Prince).

The Half Blood Prince had made copious notes in the margins of the book with his tweaks or improvements on the potion formulas. Harry followed these directions to the letter and got better results than any of his classmates.

The lesson here is that even if you are given a plan, you have to test and tweak it yourself. It’s all about the details.

So let’s work on a marketing action plan for Speaking Engagements.

Step One – Target Market: Identify and contact ideal organizations that could host your talk. Make a list. A LONG list and be persistent in contacting them all.

Step Two – The Outreach: Ideally, call these organizations by phone and tell them that you have a talk on “Growing Your Business in a Down Economy.” Make it results oriented. If they are interested, they’ll ask for more information.

Step Three – Written Materials: Send a “speakers kit” by mail or email as mentioned in last week’s eZine. Make sure they look professional. Lots of benefits and no typos!

Step Four – Follow-Up: Call or email a few days later to see if they got the materials and if they have any questions. If your topic is current, interesting, and valuable you’re likely to book some talks from this approach. Again, contact many organizations.

Step Five – Prepare the Talk: There have been books written on this so all I’ll say here is write out the whole talk, create an outline for participants, and practice it out loud several times. I am not a big fan of PowerPoint.

Step Six – Promote the Talk: This is the job of the organization but you can help them by writing the copy for their announcement. Make sure it includes all the benefits that people will receive from the talk.

Step Six – Give the Talk: Make it exciting, dynamic and fun. Engage the audience. Do an exercise or two. Make three or four “pithy points” instead of giving a long laundry list of ideas. Make time for questions at the end.

Step Seven – Call-to-Action: This may be the most important part of the talk. Find a way to collect cards for follow-up after the talk. My favorite way: “Here’s an article I’ve written that covers the key points from today’s talk. Who would like a copy? Great, please give me your business card and I’ll send it to you.”

Step Eight – Follow-Up: After the talk, send a pdf of the article to everyone who gave you their card. From there you can make offers for your service, invite them to speak to you, etc. Don’t leave out this vital step or you’ll get very few new clients for all your work.

OK, that’s a pretty detailed step-by-step marketing action plan. You can produce similar plans for networking, social media, joint ventures, direct mail, etc.

The difference between a marketing action plan and most marketing activities is that it’s systematic. One thing leads to another. From initial contact to final follow up, you have a direction and a purpose. You are proactive, not passive.

But remember, no formula will do it all for you. You design the steps the best you can and then test and tweak until you can produce a consistent result every single time.

The More Clients Bottom Line: Just like Harry Potter’s potion formulas, marketing action plans follow a definite sequence. That’s the key. If these steps are followed randomly with no clear intention to produce a result, you can be certain that they won’t.